requirements & challenges
Princesshay represented by far the largest and most complex project undertaken by our team to date. The development comprised a mix of retail units, residential accommodation, and multi-storey car parks, requiring a combination of face brickwork, blockwork, and natural stone detailing throughout. The scale, location, and multi-phase nature of the works demanded a high level of planning, coordination, and workforce management.
Our package included the full delivery of the brickwork, blockwork, and stonework across the entire site. This involved both structural and decorative masonry elements for retail and residential buildings, as well as blockwork and facing brick elements to car park structures. The works were delivered over multiple phases in coordination with other trades operating in close proximity.
- Logistical Complexity. The sheer scale and layout of the Princesshay site created significant logistical challenges. With multiple buildings under construction simultaneously, careful sequencing and access planning were critical to avoid congestion and ensure that materials and labour could be deployed efficiently to the right areas at the right time.
- Access and Material Handling. Many working areas were difficult to reach, particularly on the upper levels and within confined courtyard sections. Loading materials into these areas required careful planning and coordination between site management, crane operators, and logistics teams to maintain steady workflow and minimise downtime.
- Workforce Management. At the peak of construction activity, over 70 bricklayers were working on-site under our supervision — the largest team we have ever managed on a single project. While this scale of manpower was necessary to meet programme deadlines, it required significant oversight, coordination, and communication across all levels of supervision. (Lesson learned — never again on that scale without equivalent management resources!)
solutions we provided
The Princesshay development tested our planning, coordination, and delivery capabilities at an unprecedented scale. Despite the challenges, the project was completed successfully and demonstrated our ability to manage large teams, complex logistics, and multi-faceted masonry works across a major mixed-use development.
Equipment and Resource Planning. To overcome access and handling challenges, several cranes and forklifts were utilised across the site. These were strategically allocated to different work zones to maximise efficiency and ensure continuous material supply to the bricklayers.
Structured Planning and Communication. A robust planning system was established, including weekly programme meetings with the main contractor and daily coordination updates among site supervisors. This ensured that all teams remained aligned with project priorities, access plans, and material deliveries.
On-Site Leadership and Material Distribution. Material logistics were managed directly by our site foremen — three in total, including myself — who coordinated the daily movement of bricks, blocks, and stone around the site. This hands-on approach ensured that each working area remained supplied and productive despite the scale and logistical challenges of the project.







